Privacy Policy — hi877
At hi877, protecting the personal data of our players is a fundamental obligation, not an afterthought. This Privacy Policy explains precisely what information we collect when you use the hi877 platform, why we collect it, how we use and store it, who we share it with, and what rights you hold over your own data. Please read this document carefully before registering or using any of our services.
Before diving into the full legal text, these six cards summarise the core privacy commitments hi877 makes to every registered player on the platform.
SSL Encryption
All data transmitted between your device and hi877 servers is protected using industry-standard TLS/SSL encryption. This ensures that your personal details, payment information, and login credentials are secured in transit against interception or tampering.
No Data Sale
hi877 does not sell, rent, or trade your personal data to any third party for their own marketing or commercial purposes. Your information is used exclusively for the purposes described in this Privacy Policy and for no other purpose without your explicit consent.
Secure Storage
Player data is stored on access-controlled, encrypted servers. Access to personally identifiable information within hi877 is restricted to authorised personnel on a strict need-to-know basis. All internal data access is logged and subject to regular security audit.
Minimal Data Collection
hi877 collects only the information that is strictly necessary to operate the platform, verify your identity, process payments, and comply with responsible gaming obligations. We do not collect data beyond what is required for these defined purposes.
Your Rights Respected
You have the right to access, correct, or request deletion of your personal data held by hi877 at any time. You may also request that we restrict processing of your data or provide you with a portable copy of the information we hold. Contact our support team to exercise any of these rights.
Retention Limits
hi877 does not retain your personal data indefinitely. Data is held only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable legal and regulatory obligations. Once retention periods expire, data is securely deleted or anonymised.
For the purposes of this Privacy Policy, the data controller responsible for the personal information collected through the hi877 platform is the operating entity behind the brand hi877, accessible at https://hi877.bet. As the data controller, hi877 determines the purposes for which your personal data is processed and the means by which that processing occurs.
hi877 is a platform built specifically for the Bangladesh market, offering online casino games, live casino experiences, sports betting — including cricket betting covering the BPL, IPL, T20 World Cup, and ICC Championship — instant win games, and related services. All personal data collected through the platform is processed in connection with the delivery and operation of these services.
This Privacy Policy applies to all personal data collected from individuals who:
- Register a player account on the hi877 platform.
- Browse or interact with the hi877 website without registering.
- Contact hi877 support via Live Chat, WhatsApp, or email.
- Participate in any promotional offer, tournament, or seasonal event operated by hi877.
- Submit a responsible gaming request, complaint, or formal data enquiry to hi877.
This Privacy Policy is a living document and may be updated from time to time to reflect changes in our data practices, applicable legal requirements, or the services we offer. The effective date shown at the top of this page reflects the most recent revision. Registered players will be notified of material changes via the contact details held on their account.
By registering an account or continuing to use the hi877 platform after being notified of a change to this Privacy Policy, you acknowledge and accept the updated terms. If you do not accept the revised Privacy Policy, you must discontinue your use of the platform and contact support to request account closure.
hi877 collects personal data through several channels: directly from you when you register or interact with the platform, automatically through technical systems as you browse and play, and in certain cases from third-party service providers such as payment processors and identity verification services. The categories of information we collect are set out below.
| Category | Examples | Collection Method |
|---|---|---|
| Identity Data | Full legal name, date of birth, NID/passport number, photograph | Registration form; KYC document upload |
| Contact Data | Mobile number, email address, residential address, city (Dhaka, Chittagong, Sylhet, etc.) | Registration form; account settings |
| Financial Data | bKash / Nagad / Rocket / Upay / SureCash mobile wallet numbers, bank account details, transaction history | Deposit/withdrawal requests; payment provider confirmations |
| Gaming Activity Data | Bets placed, games played, win/loss records, session durations, bonus usage, wagering history | Automated platform logging |
| Technical Data | IP address, device type, browser type and version, operating system, screen resolution, time zone (BST UTC+6) | Cookies; server logs; analytics tools |
| Communications Data | Live Chat transcripts, WhatsApp message content, support email correspondence | Support interactions |
| Responsible Gaming Data | Deposit limit settings, self-exclusion requests, session time reminders, cool-off period records | Responsible gaming tool usage; support requests |
Special Category Data: hi877 does not intentionally collect special category data (such as health data, racial or ethnic origin, political opinions, or religious beliefs) from its players. If any such data is incidentally shared with hi877 — for example, in a free-text support message — it will not be recorded in our systems beyond what is necessary to respond to the query, and it will not be used for profiling or marketing purposes under any circumstances.
Data from Minors: The hi877 platform is strictly for adults aged 18 and above. hi877 does not knowingly collect personal data from individuals under the age of 18. If we become aware that personal data belonging to an individual under 18 has been submitted to us, we will delete that data immediately and close the associated account. If you believe a minor has registered on our platform, please contact [email protected] without delay.
hi877 processes your personal data only for specific, defined purposes. We do not use your data for any purpose that is incompatible with the purposes listed below. Each processing activity is supported by at least one lawful basis, which is identified alongside each purpose.
- Account Registration & Management: To create and manage your hi877 player account, verify your identity, maintain your account preferences, and communicate account-related updates. Lawful basis: performance of a contract.
- Payment Processing: To process deposits and withdrawals via bKash, Nagad, Rocket, Upay, SureCash, and bank transfer; to confirm payment receipt; and to investigate transaction disputes. Lawful basis: performance of a contract; legal obligation.
- KYC & Age Verification: To verify that you are 18 years of age or older, to confirm the accuracy of identity information provided, and to comply with responsible gaming and anti-money laundering obligations. Lawful basis: legal obligation; legitimate interests.
- Game Delivery & Platform Operation: To deliver casino games, sports betting markets, live dealer sessions, and instant win products; to record and settle bets; and to maintain game integrity. Lawful basis: performance of a contract.
- Responsible Gaming: To monitor gaming activity for indicators of problem gambling, to enforce deposit limits and self-exclusion periods, and to provide responsible gaming support to players who request it. Lawful basis: legal obligation; legitimate interests.
- Fraud Prevention & Security: To detect and prevent fraud, collusion, bonus abuse, money laundering, and unauthorised account access. To investigate suspicious activity and, where required, to report such activity to relevant authorities. Lawful basis: legitimate interests; legal obligation.
- Customer Support: To respond to enquiries, complaints, and support requests submitted via Live Chat, WhatsApp, or email; to maintain records of support interactions for quality assurance. Lawful basis: performance of a contract; legitimate interests.
- Promotions & Bonuses: To administer bonus offers, seasonal promotions (including Eid, BPL, Pohela Boishakh, and T20 World Cup campaigns), and loyalty programmes to eligible registered players. Lawful basis: performance of a contract; consent (where direct marketing is involved).
- Platform Improvement: To analyse anonymised usage patterns, improve platform performance, test new features, and enhance the overall user experience. Lawful basis: legitimate interests.
- Legal Compliance: To comply with any applicable laws, regulations, court orders, or lawful requests from competent authorities in Bangladesh or other relevant jurisdictions. Lawful basis: legal obligation.
hi877 does not use your personal data for automated decision-making that produces significant legal effects on you without human review. Where profiling tools are used to detect problem gambling or fraud, any resulting account action is reviewed by a qualified member of the hi877 team before being applied.
hi877 shares personal data with third parties only where necessary to deliver the platform's services, to fulfil legal obligations, or to protect the safety and integrity of the platform. We do not share your personal data with third parties for their own independent commercial or marketing purposes. The categories of third parties with whom hi877 may share your data are as follows:
- Payment Service Providers: bKash, Nagad, Rocket, Upay, SureCash, Dutch-Bangla Bank, City Bank, BRAC Bank, and other payment partners receive the minimum personal and financial data necessary to authenticate and process your transactions. These providers are bound by their own privacy policies and applicable financial regulations.
- Identity Verification Providers: Third-party KYC and age verification service providers may receive a copy of your identity documents and personal details to perform verification checks on hi877's behalf. These providers operate under strict data processing agreements and may not use your data for their own purposes.
- Game Technology Providers: Pragmatic Play, Evolution Gaming, Ezugi, NetEnt, Microgaming, Spribe, and other certified game studios receive anonymised session data required to deliver game content and ensure fair play. These providers do not receive your full identity data.
- IT & Infrastructure Providers: Cloud hosting, content delivery, and cybersecurity service providers may process data on hi877's behalf as part of platform infrastructure. All such providers are contractually required to protect your data and to process it only as directed by hi877.
- Legal & Regulatory Authorities: Where required by law, court order, or lawful regulatory request, hi877 may disclose personal data to relevant authorities in Bangladesh or other applicable jurisdictions. This includes cooperation with anti-money laundering investigations and the reporting of underage gambling incidents.
- Professional Advisers: Legal counsel, auditors, and compliance consultants may access personal data on a strictly need-to-know basis in connection with the legitimate business operations of hi877. All such parties are bound by confidentiality obligations.
hi877 enters into written data processing agreements with all third-party processors before sharing personal data with them. These agreements require processors to implement appropriate technical and organisational security measures and to process data only on hi877's documented instructions. hi877 remains accountable for the data processed on its behalf by these third parties.
International Transfers: Some of hi877's technology infrastructure and third-party service providers may be located outside of Bangladesh. Where personal data is transferred to servers or service providers in other countries, hi877 ensures that appropriate safeguards are in place to protect your data to a standard consistent with this Privacy Policy.
hi877 uses cookies and similar tracking technologies on its website to ensure the platform functions correctly, to remember your preferences, and to analyse how the site is used so that we can improve it. This section explains what cookies are, which types we use, and how you can control them.
What Are Cookies? Cookies are small text files placed on your device by a website when you visit it. They allow the website to recognise your device on subsequent visits, remember your preferences, and collect information about how you interact with the site. Cookies are not harmful programs and cannot access other data stored on your device.
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential Cookies | Required for the platform to function. These enable account login, session management, security features, and payment processing. Cannot be disabled without breaking core platform functionality. | Session / up to 30 days |
| Functional Cookies | Remember your language preference, display settings, and game lobby layout choices to personalise your experience across sessions. | Up to 12 months |
| Analytics Cookies | Collect anonymised data on page visits, session duration, navigation paths, and feature usage. Used to identify performance issues and improve the platform. Data is aggregated and not linked to your personal identity. | Up to 24 months |
| Security Cookies | Support fraud detection and responsible gaming monitoring by recording device fingerprints and session identifiers. Help identify suspicious login patterns and duplicate account attempts. | Session / up to 90 days |
Managing Cookies: You may control cookie settings through your browser's privacy or settings menu. Most modern browsers allow you to block, delete, or receive alerts about cookies. Please note that disabling essential cookies will impair your ability to log in to your hi877 account and use core platform features. Disabling analytics or functional cookies will not affect your access to games or financial services.
Third-Party Cookies: Certain game providers and analytics tools used by hi877 may place their own cookies on your device when you interact with embedded game content. These cookies are subject to the privacy policies of the respective third parties. hi877 does not control these cookies but requires all game providers to comply with applicable data protection standards as a condition of their integration on the platform.
hi877 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal, regulatory, or contractual obligations. The following retention schedule provides a general guide to how long specific categories of data are typically held.
- Account & Identity Data: Retained for the duration of your active account and for a period of 5 years following account closure, in accordance with anti-money laundering record-keeping obligations.
- Financial Transaction Data: Retained for 7 years from the date of the transaction to meet applicable financial record-keeping standards.
- KYC Documentation: Retained for 5 years following account closure or the completion of the KYC process, whichever is later.
- Gaming Activity Logs: Retained for 3 years from the date of the relevant gaming session, or for as long as needed to resolve any pending dispute or investigation.
- Support Correspondence: Live Chat transcripts, email correspondence, and WhatsApp message records are retained for 2 years from the date of the interaction, or for as long as a related dispute remains open.
- Responsible Gaming Records: Self-exclusion records, deposit limit histories, and cool-off period logs are retained for 7 years from the date of the relevant request, given their importance to player welfare and regulatory compliance.
- Anonymous Analytics Data: Aggregated, anonymised usage data that cannot be linked to any individual is retained indefinitely for platform improvement purposes.
At the end of the applicable retention period, personal data is securely deleted, anonymised, or archived in a manner that prevents its further processing or retrieval. Players who request early deletion of their data should be aware that hi877 may be legally obligated to retain certain categories of information (particularly financial and identity records) for the mandatory periods described above, regardless of such requests.
hi877's data storage infrastructure is protected by enterprise-grade encryption at rest and in transit. Server access is restricted to authorised personnel operating under strict internal access controls. All data storage facilities are subject to regular security assessments to ensure the ongoing integrity and confidentiality of player data.
hi877 respects your rights over your own personal data. The following rights are available to all registered players. To exercise any of these rights, please contact our support team via Live Chat or by emailing [email protected]. We will respond to all verified data rights requests within 30 calendar days. In complex cases this period may be extended, but you will be informed of any extension before the initial 30-day period expires.
If you are not satisfied with hi877's response to a data rights request, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction. hi877 encourages players to contact us first so that we have the opportunity to resolve any concern directly before a formal complaint is escalated.
If you have any questions about this Privacy Policy, wish to exercise any of your data rights, want to report a potential data breach, or have concerns about how hi877 handles your personal information, please contact us using the details below. All data-related enquiries are handled by our dedicated privacy and compliance team.
- Email: [email protected] — for formal data rights requests (Subject Access Requests, erasure requests, portability requests), please include "Data Rights Request" in your subject line along with your registered username and a brief description of your request. We aim to acknowledge all formal data requests within 3 business days.
- Live Chat: Available 24 hours a day, 7 days a week via the hi877 platform. Live Chat is the fastest channel for general privacy enquiries. Response time is typically under 90 seconds. For formal requests that require written confirmation, we recommend using email.
- WhatsApp: +880 1700 000 877, available between 08:00 and 24:00 Bangladesh Standard Time (BST, UTC+6). WhatsApp is suitable for general queries but not for the transmission of sensitive documents such as identity verification materials.
When contacting hi877 regarding a data rights request, you will be asked to verify your identity before any personal data is disclosed or modified. This is to protect you against unauthorised access to your account information by third parties. Please have your registered mobile number, username, and a recent transaction reference available to assist with identity verification.
hi877 does not use automated responses for formal data rights requests. Every request is reviewed by a qualified member of our team who will assess the request, identify the relevant data, and respond to you personally within the statutory timeframe. We are committed to handling all privacy matters with the seriousness and transparency they deserve.
This Privacy Policy was last updated on 1 January 2026. Prior versions of this document are available on request from our support team. hi877 recommends that all registered players review this Privacy Policy periodically, particularly following any notification of an update sent to their registered contact details.
Your Data Is Safe — Now Let's Play
Now that you understand how hi877 protects your privacy, explore our full range of casino games, live cricket betting, slots, and instant win titles — all on a platform built with your security in mind.
18+ only. Please gamble responsibly. If gambling becomes a problem, visit our Responsible Gaming page for tools and support resources available to players in Bangladesh.